Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

676 Episodes

  1. How Does Pricing Analytics Impact a Company’s Pricing Strategy with Neil Biehn

    Published: 3/02/2020
  2. How to Create an Effective Distributor Pricing Strategy with Ralph Zuponcic

    Published: 27/01/2020
  3. Beyond Pricing: Dynamic SaaS Pricing Solution for Airbnb and Vacation Rentals with Ian McHenry

    Published: 20/01/2020
  4. How to Make Sales More Effective with Value-Based Pricing with Kevin Lemke

    Published: 13/01/2020
  5. Pricing as a Key Lever to Help Companies Drive More Value with Chanan Greenberg

    Published: 6/01/2020
  6. How to Price Your Products and Services: Pricing & Positioning with Paul Klein

    Published: 30/12/2019
  7. Nik Samoylov – Right Price, Right Time, Right Customer: Optimal Pricing through Customer Preference

    Published: 23/12/2019
  8. David Mok – How Pricing Employees Impact Your Bottom Line

    Published: 16/12/2019
  9. Two Pricing Experts Talk Pricing with Mark Stiving and Kevin Christian

    Published: 9/12/2019
  10. Alan Albert – Why Much of What You Know About Your Customers is Wrong

    Published: 2/12/2019
  11. Mark Boundy – Why Value Should be a Religion to Every Business

    Published: 25/11/2019
  12. Ronald J. Baker – Trash the Timesheet: Exploring Opportunities in Subscription Businesses

    Published: 18/11/2019
  13. Tim J. Smith – Why Your Pricing Strategy Should Be a Team Effort

    Published: 11/11/2019
  14. Kota Siva Sarma – How to Use Pricing Models to Minimize Discounting

    Published: 4/11/2019
  15. Natalie Louie – Delivering Strategic Product Marketing and Pricing Expertise

    Published: 28/10/2019
  16. David Richards –Talk About Value: Understanding Value Through Its Five Elements

    Published: 21/10/2019
  17. Accelerate Your Subscription Business: Impact Pricing’s New Online Course

    Published: 14/10/2019
  18. Damon Burton – Building Brand Value and Reputation

    Published: 7/10/2019
  19. Vignesh Thiyagarajan – Becoming a Pricing Champion

    Published: 30/09/2019
  20. Valentin Radu – Why Your Website is Leaking Sales

    Published: 23/09/2019

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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