Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

676 Episodes

  1. Memecast #54: New Business Models

    Published: 20/04/2022
  2. Pricing Job Market Trend 2022: The Rise of Hybrid Workforce with Jon Jennings

    Published: 18/04/2022
  3. Blogcast #50: The Value of Teachers vs. Athletes

    Published: 15/04/2022
  4. Memecast #53: Executive Led Initiatives

    Published: 13/04/2022
  5. Behavioral Economics: The Psychological Side of Pricing, the Secret Sauce to More Sales with Gerald Smith

    Published: 11/04/2022
  6. Blogcast #49: Indirect Customer Impact

    Published: 8/04/2022
  7. Memecast #52: Fixed Costs

    Published: 6/04/2022
  8. Costs, Costs, Costs: How Managerial Decision-Making Impacts Pricing Negotiations with Reginald Tomas Lee

    Published: 4/04/2022
  9. Blogcast #48: Direct Customer Impact

    Published: 1/04/2022
  10. Memecast #51: Price is Fast

    Published: 30/03/2022
  11. Mental Money: Why People Pay $1/Day vs $30 Upfront for a Month's Purchase with Pedro Piccoli Soares

    Published: 28/03/2022
  12. Blogcast #47: Another Netflix Increase

    Published: 25/03/2022
  13. Memecast #50: Loyal Customers

    Published: 23/03/2022
  14. Customers Don't Want to be Sold, They Want You to Help Them Buy: Salespeople's Role in Value Co-Creation with Duane Dufault

    Published: 21/03/2022
  15. Blogcast #46: You Must Lose on Price

    Published: 18/03/2022
  16. Memecast #49: Sales Should Not Own Pricing

    Published: 16/03/2022
  17. Who Should Own Product Pricing with Ray Ranga

    Published: 14/03/2022
  18. Blogcast #45: Losing on Price

    Published: 11/03/2022
  19. Blogcast #44: A Perspective on RFPs

    Published: 9/03/2022
  20. Your Costs vs. Your Price Change Decisions with Jon Lucas

    Published: 7/03/2022

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Visit the podcast's native language site