Impact Pricing

A podcast by Mark Stiving, Ph.D.

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676 Episodes

  1. Service-Led Growth: Why, How and When to Utilize It with Karen Chiang

    Published: 24/10/2022
  2. Blogcast #77: How to Give Salespeople Discount Authority

    Published: 21/10/2022
  3. Memecast #80: Queen of Spades: Experts Buy Features, Everyone Else Buys Benefits

    Published: 19/10/2022
  4. How Accountants Should Price their Services with Geraldine Carter

    Published: 17/10/2022
  5. Blogcast #76: Why You SHOULD Give Salespeople Discount Authority

    Published: 14/10/2022
  6. Memecast #79: King of Diamonds: Salespeople Must Be Confident They Can Win at High Prices

    Published: 12/10/2022
  7. The Future of SaaS Packaging with Dor Sasson

    Published: 10/10/2022
  8. Blogcast #75: Why You Should NOT Give Salespeople Discount Authority

    Published: 7/10/2022
  9. Memecast #78: King of Clubs: Executives Show Interest in Value

    Published: 5/10/2022
  10. The Structure of SaaS Pricing and Designing SaaS Pricing Models with Ulrik Lehrskov-Schmidt

    Published: 3/10/2022
  11. Blogcast #74: Qdoba Knows their Buyer’s Decision Journey

    Published: 30/09/2022
  12. Memecast #77: King of Hearts: Value-based Pricing is Impossible

    Published: 28/09/2022
  13. Finding Value in the First Call: Asking the Right Questions with Bryan Whittington

    Published: 26/09/2022
  14. Blogcast #73: Training Salespeople

    Published: 23/09/2022
  15. Memecast #76: King of Spades: The Most Profitable Pricing Strategy

    Published: 21/09/2022
  16. How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq

    Published: 19/09/2022
  17. Blogcast #72: Discovered Value

    Published: 16/09/2022
  18. Memecast #75: Ace of Diamonds: Banish the Word 'Commodity'

    Published: 14/09/2022
  19. How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre

    Published: 12/09/2022
  20. Blogcast #71: Perfect Pricing

    Published: 9/09/2022

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Visit the podcast's native language site