Impact Pricing
A podcast by Mark Stiving, Ph.D.

676 Episodes
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Pricing Table Topics: Ace of Spades – Pricing Captures Value
Published: 22/09/2023 -
Blogcast: Pros and Cons of Price Variance
Published: 20/09/2023 -
Customer-Centric Selling to Close More Deals with Carole Mahoney
Published: 18/09/2023 -
Blogcast: Defining Value
Published: 15/09/2023 -
Blogcast: Which Business Do You Want?
Published: 13/09/2023 -
Double Your Price, Boost Sales, and Skyrocket Profitability! with David Falzani
Published: 11/09/2023 -
Blogcast: Pricing, Usage, and Value Metrics
Published: 8/09/2023 -
Pricing Table Topics: Joker 2 – Buyers may not Measure Value in Dollars
Published: 6/09/2023 -
Master Pricing Strategies with Data with Sebastian Baier
Published: 4/09/2023 -
Blogcast: Why Do They Buy?
Published: 1/09/2023 -
Pricing Table Topics: Joker 1 – An Indicator of Willingness to Pay
Published: 30/08/2023 -
The Relationship between Customer Value and Pricing Strategies with Ian Campbell
Published: 28/08/2023 -
Blogcast: It’s Too Expensive!
Published: 25/08/2023 -
Pricing Table Topics: 2 of Diamonds – Involve Finance with Monitoring the Value-based KPIs.
Published: 23/08/2023 -
Discover How to Know Your Value with Amy Riley
Published: 21/08/2023 -
Pricing Table Topics: 2 of Clubs – Salespeople with Authority to Discount
Published: 18/08/2023 -
Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid
Published: 16/08/2023 -
Challenges of Pricing AI with Steven Forth
Published: 14/08/2023 -
Blogcast: Next Book Title?
Published: 11/08/2023 -
Pricing Table Topics: 2 of Spades – Relative Value Conversations
Published: 9/08/2023
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.