Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

676 Episodes

  1. Pricing Table Topics: Ace of Spades – Pricing Captures Value

    Published: 22/09/2023
  2. Blogcast: Pros and Cons of Price Variance

    Published: 20/09/2023
  3. Customer-Centric Selling to Close More Deals with Carole Mahoney

    Published: 18/09/2023
  4. Blogcast: Defining Value

    Published: 15/09/2023
  5. Blogcast: Which Business Do You Want?

    Published: 13/09/2023
  6. Double Your Price, Boost Sales, and Skyrocket Profitability! with David Falzani

    Published: 11/09/2023
  7. Blogcast: Pricing, Usage, and Value Metrics

    Published: 8/09/2023
  8. Pricing Table Topics: Joker 2 – Buyers may not Measure Value in Dollars

    Published: 6/09/2023
  9. Master Pricing Strategies with Data with Sebastian Baier

    Published: 4/09/2023
  10. Blogcast: Why Do They Buy?

    Published: 1/09/2023
  11. Pricing Table Topics: Joker 1 – An Indicator of Willingness to Pay

    Published: 30/08/2023
  12. The Relationship between Customer Value and Pricing Strategies with Ian Campbell

    Published: 28/08/2023
  13. Blogcast: It’s Too Expensive!

    Published: 25/08/2023
  14. Pricing Table Topics: 2 of Diamonds – Involve Finance with Monitoring the Value-based KPIs.

    Published: 23/08/2023
  15. Discover How to Know Your Value with Amy Riley

    Published: 21/08/2023
  16. Pricing Table Topics: 2 of Clubs – Salespeople with Authority to Discount

    Published: 18/08/2023
  17. Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid

    Published: 16/08/2023
  18. Challenges of Pricing AI with Steven Forth

    Published: 14/08/2023
  19. Blogcast: Next Book Title?

    Published: 11/08/2023
  20. Pricing Table Topics: 2 of Spades – Relative Value Conversations

    Published: 9/08/2023

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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