54 Episodes

  1. Gareth Kay believes brands should show, not just tell

    Published: 29/10/2018

  2. Laura Ries has six brand positioning principles

    Published: 22/10/2018

  3. Marty Neumeier wrote a business thriller

    Published: 15/10/2018

  4. Wrapping up season one: Tips for the naming process

    Published: 2/07/2018

  5. Eli Altman started freelance naming at age sixteen

    Published: 25/06/2018

  6. Scott Milano does sprints in the morning

    Published: 18/06/2018

  7. Laurel Sutton could talk about linguistics all day

    Published: 11/06/2018

  8. Jonathan Bell starts with coffee and a sheet of paper

    Published: 4/06/2018

  9. Amanda Peterson considers CamelCase a crime

    Published: 29/05/2018

  10. Steven Price says "go," "maybe," and "maybe not"

    Published: 21/05/2018

  11. Clive Chafer has a wonderful thesaurus

    Published: 14/05/2018

  12. Shannon DeJong is a hummingbird and a drill

    Published: 14/05/2018

  13. Anthony Shore's naming partner is a neural network

    Published: 14/05/2018

  14. This is_ How Brands Are Built

    Published: 6/03/2018

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.