11 Episodes

  1. Découvrez Custom Bidding et les stratégies a l'attention

    Published: 27/09/2024

  2. Unlock the secrets of Custom Bidding and Attention-based Strategies

    Published: 27/09/2024

  3. Talking AI, Episode 3: How marketers are navigating the rise of generative AI

    Published: 27/02/2024

  4. How Attribution, Experiments and MMM are the future of media effectiveness measurement

    Published: 13/12/2023

  5. Talking AI, Episode 2: How predictive AI is supercharging bidding strategies

    Published: 9/10/2023

  6. Uncover Display & Video 360 capabilities to gain operational and media efficiency

    Published: 28/08/2023

  7. Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices

    Published: 4/07/2023

  8. GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match

    Published: 18/05/2023

  9. GMP Partner Podcast: Transforming your business with GA4

    Published: 17/10/2022

  10. GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions

    Published: 12/07/2022

  11. Google Marketing Platform Podcast - Measure up with Google Analytics 4 in 2022

    Published: 20/03/2022

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Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.

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