Driving Demand

40 Episodes

1. 39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow)

   Published: 22/10/2024
2. 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

   Published: 24/09/2024
3. 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

   Published: 15/03/2024
4. 36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

   Published: 20/12/2023
5. 35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)

   Published: 3/11/2023
6. 34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)

   Published: 5/10/2023
7. 33 - Growing revenue organically through subject matter experts (SMEs) (with James Sutton, Senior Demand Generation Manager at Jiminny)

   Published: 31/08/2023
8. 32 - How to evaluate H1 in order to crush your marketing targets in H2

   Published: 31/07/2023
9. 31 - Growing through a recession (with Andrew Davies, CMO at Paddle)

   Published: 27/06/2023
10. 30 - How to master LinkedIn Ads for B2B (with Justing Rowe, Founder & CMO at Impactable)

    Published: 23/05/2023
11. 29 - How to Build a Stronger Paid Pipeline for 2023 (with Canberk Beker, Global Head of Paid at Cognism)

    Published: 26/04/2023
12. 28 - From 0 to ABM hero (with Andrei Zinkevich & Vladimir Blagojević, Co-Founders at Fullfunnel.io)

    Published: 22/03/2023
13. 27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)

    Published: 2/03/2023
14. 26 - The no bullsh*t guide to Social Selling (with Laura Erdem, Senior Account Executive at Dreamdata)

    Published: 16/02/2023
15. 25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)

    Published: 1/02/2023
16. 24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)

    Published: 17/01/2023
17. 23 - SEO secrets to go from 0 to 1,5M impressions in only 6 months (with Emir Atlı, Co-Founder & CRO at HockeyStack)

    Published: 3/01/2023
18. 22 - How to drive demos from LinkedIn Ads (With Gabriel Ehrlich, CEO at Remotion)

    Published: 12/12/2022
19. 21 - My guide to B2B marketing during a recession

    Published: 30/11/2022
20. 20 - How to grow a community and find revenue streams from it (With Thomas Sjöberg & Daniel Nackovski, Co-Founders at SaaS Nordic)

    Published: 4/11/2022