419 Episodes

  1. Episode 018 - When Copy Is Not Enough

    Published: 20/08/2017
  2. Episode 017 - The Big Idea - Part 2

    Published: 14/08/2017
  3. Episode 016 - The Big Idea - Part 1

    Published: 7/08/2017
  4. Episode 015 - Putting People and Personality in Your Copy

    Published: 30/07/2017
  5. Episode 014 - Getting Inside Your Prospect's Head

    Published: 24/07/2017
  6. Episode 013 - Why People Really Buy

    Published: 17/07/2017
  7. Episode 012 - Getting Into Your Prospect's Way of Thinking

    Published: 10/07/2017
  8. Episode 011 - 10 Ways To Polish Your Copy

    Published: 3/07/2017
  9. Episode 010 - Getting Started on Your Copy

    Published: 26/06/2017
  10. Episode 009 - How to Provide Proof in Your Sales Copy

    Published: 19/06/2017
  11. Episode 008 - Copywriting Is a Team Sport

    Published: 11/06/2017
  12. Episode 007 - Copywriting Research

    Published: 5/06/2017
  13. Episode 006 - How to Write Better Bullets

    Published: 29/05/2017
  14. Episode 005 - Stories That Demonstrate

    Published: 22/05/2017
  15. Episode 004 - The Hero's Journey

    Published: 15/05/2017
  16. Episode 003 - Problem-Solution Headlines

    Published: 3/05/2017
  17. Episode 002 - Laziness Headlines

    Published: 2/05/2017
  18. Episode 001 - Curiosity Headlines

    Published: 1/05/2017
  19. Episode 000 - Introduction

    Published: 30/04/2017

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This podcast reveals the insider secrets of advertising copy that makes money. Insights into the highly profitable world of direct response marketing. Hosted by the World's Greatest Copywriting Coach, David Garfinkel.

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