How Cassey Ho Built Taylor Swift’s New Favorite Clothing Brand

Cassey Ho is the fashion innovator and mastermind behind the PopFlex and Blogilates empires, with superstars like Taylor Swift wearing her designs on the regular. She joins us to recount her origin story, from the early days of pilates bags, to merch, all the way to Target takeovers. Send us your questions at the [email protected] Follow Wild Til 9 on Insta: @WildTil9 Don’t forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/WildTil9 Watch Wild Til 9 on YouTube: https://www.youtube.com/@WildTil9 Learn more about your ad choices. Visit podcastchoices.com/adchoices