Why we faked the pod’s “end of life” last month? Emotional engagement.
We're Not Marketers - A podcast by Gabriel Bujold, Eric Holland, Zach Roberts
Emotion can’t be reduced to “leads” or “ROI”. It’s an intangible feeling you can’t really quantify in a SalesForce report. And if you’re a product marketer, you know how much emotion matters to the product-customer relationship. That’s why we “killed” the pod last month. It was a real-life Mom Test - what did listeners really feel in our absence? It’s what you might wanna know too. How do customers really feel about your product? What you buy reaches emotion, before it touches logic. Listen to show your CEO why building emotion matters more than chasing leads alone. During this 35-minute episode, we cover: →Personal and professional transitions since last season →A brief teaser of our newsletter and revamped website →How to see a preview of future guests within Season 2