The dark side of product marketing: buyer and sales enablement w/ Anna Borbotko
We're Not Marketers - A podcast by Gabriel Bujold, Eric Holland, Zach Roberts - Thursdays
Timestamps00:20 Guest Introduction: Anna Borbotko06:17 TomTom's Evolution and Market Strategy10:25 Challenges and Strategies in Enterprise Product Marketing12:48 Cold Outreach Pilot Program16:27 Enterprise vs. Startup Dynamics18:30 The Evolution of Software Buying19:13 Challenges in the Automotive Industry19:32 Simplifying the Buying Process20:47 Sales and Buyer Enablement23:25 Marketing's Role in Buyer Enablement26:15 The Importance of Effective Collateral29:44 The Torture Chamber33:17 Anna's Initiatives and Final Thoughts Show Notes:Anna’s LinkedIn Hosted by Ausha. See ausha.co/privacy-policy for more information.
