Segmentation: How to deal with "let's get everyone" as a target

95% of startups die because they lack the demand or at least the capture of it, and a lot of these failures have bad segmentation to blame. So what happens when PMMs are getting asked to market the product to everyone? We get a bit more dead inside, right? In this episode, we’re sharing our individual stories on situations where we had to “target everyone”, and how we barely got out alive from them, but also: →How to identify audience needs and build a GTM strategy →Examples of businesses doing it successfully →What great market segmentation looks like →How powerful storytelling can be →How to apply it internally Go outside, it’s getting warmer, and listening to this pod while doing physical activities makes it even more enjoyable. Ciao!