DEEP DIVE: Community Performance Marketing: Taking Web3 Growth to the Next Level | #147
Milk Road Radio (formerly Web3 Academy) - A podcast by Milk Road Radio
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Community provides so much value to a business so we teamed up with our friend TPan, an expert in growth marketing and community development, to discuss community performance marketing.π€ HELP US GROW π€ Subscribe to the Web3 Academy Podcast π₯SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER π₯: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social π₯ JOIN OUR COMMUNITY ON DISCORD π₯: https://w3academy.io/web3-academy-membership/ π Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together weβre exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. β FOLLOW US ON SOCIAL! β π Web3 Academy Twitter: https://twitter.com/web3academy_ π Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en π Web3 Academy Instagram: https://www.instagram.com/web3academy_/ π YouTube: https://www.youtube.com/c/Web3Academy π Kyle Reidhead: https://twitter.com/KyleReidhead π Jay Hamilton: https://twitter.com/jaybird_nft βοΈ AUTHOR INFO βοΈ Name: TPan Twitter: @TPan_Web3 - https://twitter.com/TPan_Web3 π SPONSORS π Kazm:Β The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens β± TIME POINTS β± 00:00 - Intro 03:53 - Community performance marketing with TPan 04:42 - Where is community now? 07:13 - Community growth + upskilling community roles 13:00 - Best in-class community growth 18:09 - Tools for automation and measurement 20:16 - Community as a business function 22:59 - Arguments against community growth 26:48 - Final thoughts