#29 April Reign: Creating Viral Hashtags

This week I’m joined by April Reign who is currently Senior Director of Marketing Fractured Atlas an organisation that empowers artists eliminating practical barriers to artistic expression to foster a more agile and resilient cultural ecosystem. April is the creator of many viral hashtags the most notable being #OscarsSoWhite which challenges the lack of representation of marginalised communities in Hollywood.In today’s episode, April and I cover what it means to go viral and some of the challenges that come with it, especially when you’re talking about race and equality. We help you figure out how to use your platform for change and ways you can have the conversations you want without risking your jobs or friendships. We talk about how best to handle social media trolls and how to switch off and get organised. I hope you vibe with it.I hope you go off and feel better equipped to tackle the topics you care about on social media. To find out more about April you can follow her on Twitter on @ReignOfApril, and you can find out more of her work by visiting her website Reignofapril.comOn March 1st April will be debuting a resource directory of talented creatives in the media industry all of whom are traditionally underrepresented groups. So keep an eye out for that.Prisca will be back in 2 weeks to discuss the comparison trap, and we have some room for a few more questions. If you have a problem with marketing, branding, career or taking the next step send to [email protected] or visit wannabepodcast.com and select ‘Ask A Question’.If you like how this podcast is made and you think you can do what I do, then you need to reach out to the ShoutOut Network find out more about membership by visiting shoutoutnetwork.co.ukBe sure to follow Wanna Be of Twitter and Instagram @wannabepodcast. If you’re enjoying this podcast, please leave a review on iTunes.To get extended show notes listing the tools and resources we’ve talked about on this episode visit wannabepodcast.com. Show notes update on Wednesday.Thank you for listening! For information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.