#22: Purple Cow - How to create things that are remarkable

In this episode Vinh and Ali discuss the Seth Godin's classic, Purple Cow Topics include:The importance of being remarkable.The factors that make something remarkable. How increase the chances of having people spread and share your ideas.Connecting with the early adopter.Purple cows and what makes something a purple cow.Marginal improvements vs purple cows.Taking stock of when you've been involved with something remarkable.Positioning, differentiation and being the first.The death o...