Pricing Veterinary Drugs - A Strategy - Dr David Butchart
VET Talk Radio Podcasts - A podcast by Brian Pickering & Kaye Browne - Mondays
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OK - do the math... leaving GST aside for now... You buy veterinary drugs from a wholesaler for $100. You mark this up 100% so you charge $200 to your client. You then find a supplier you can buy the SAME or non branded drug for just $50 - WOW! - So you mark that up 100% and charge $100. Cool - the client gets the benefit right? - Sure.. but you miss out on potentially another $50 - $100... Why? Dr David Butchart from the Platinum Vet Alliance explains.
