Starting your own business: Overcoming the fear - Gideon Carroll

Gideon is Founder & CEO of EdgePertol Ltd When Gideon finished his chartered accountant from university he took a role at Trafigura, a global oil trading company. This sparked Gideon’s passion for oil and global trade. Working in this industry is where Gideon ‘really started learning’ and this led him to form Edge Petrol. EdgePetrol EdgePetrol is a data-driven web app for petrol retailers. Its intelligent software solution allows petrol dealer owners to see their retail fuel margins and boost site performance on a real-time basis (giving complete transparency across their petrol retail portfolio) so they can make informed decisions on how to optimise their business operations to maximise returns. Podcast Gideon caught up with Andy the other month to talk about overcoming the fear of starting your own business. They also spoke about growing a business at scale and who you should hire as your first employees.