Henrik Landgren - How to implement a data-driven culture

My guest today is Henrik Landgren co-founder and CPTO of ArK Kapital a precision financing company that empowers technology businesses to grow faster with non-dilutive capital. They recently closed a 165M Euro seed round of Equity and Debt capital - round led by LocalGlobe with participation from Creandum and some prominent angels including Supercell CEO Ilkka Paananen, Zettle by PayPal founder Jacob de Geer, Embark Studios founder Patrick Söderlund, King founder Sebastian Knutsson, and EQT Ventures founding partner Hjalmar Winbladh Prior to ArK, Henrik was a partner at EQT Ventures - the Swedish venture capital fund that announced its first 566m Euro fund in 2016. At EQT Ventures Henrik was also leading EQT’s Motherbrain division. Motherbrain is the data platform that supports EQT to be truly data-driven in finding and assessing the best tech start-ups to invest in. Before EQT, Henrik worked as the VP of analytics at Spotify during 2010-2016 when Spotify was one of the highest-growing scale-up in Europe. He is the mastermind behind Spotify’s award-winning Analytics team building it from the ground up and contributing to many major strategic initiatives to build the world’s largest music subscription business. In the words of Ted Persson from EQT - Henrik has made “analytics” his trademarks, from Spotify to EQT Ventures and now ArK. During this episode we discussed about data-driven decision making and the DIBBs framework, how to build a data-driven culture and why Henrik is called the 9-minutes man. Without further ado, please enjoy this excellent conversion with Henrik Landgren co-founder and CPTO of Ark Kapital!