#287 Endineering with Joe MacLeod

Joe’s first book “Ends”, back in 2017 was focused on why we don’t do endings, and how that links into consumerism. Joe’s second book, “Endineering” is about how to actively design endings, a ‘how-to’ book for improving how products, services and consumer relationships end.  We talk about off-boarding, life-cycles, the importance of thinking about the...