Ep. 233 UNFORGETTABLE RESEARCH With Vince Antonucci and Chris McGuire

Thorough research is an invaluable part of preparing unforgettable presentations. There are myriad ways to access information, and so much information from which to glean. Where do I look? How much should I use? How can I verify? Darren and Mark discuss these questions with…and get answer from…researcher/author/speaker Vince Antonucci and comedy writer/TV producer Chris McGuire. Their perspective on effective research will help you to prepare your unforgettable presentation.   SNIPPETS: • Dig deeper into your subject   • Look for compelling and unique information   • Put in the extra work   • Use AI tools   • Use ‘old-fashioned’ tools; search and read.   • The more you learn, the better your chances of finding critical content                                             • Ask: “What generates an emotional response?”   • Test research results on small audiences to gauge emotional reactions   • Research for customization; learn from The Barenaked Ladies   • Use the ‘Registration Desk Principle;’ find what bugs everyone