Ep. 142 Customize...and Connect

“PRESENTATION CUSTOMIZATION? What’s that?” Mark and Darren ask and answer this question in today’s episode. They explain why customization serves your audience…and you. They also provide four time-tested customization strategies that will endear you to your audience and make your message unforgettable. Snippets: When you customize, you connect Speak your audience’s language Interview audience members before the event Arrive a day early to get a ‘feel’ for your audience Replace one of your stories with a client’s story Adapt your presentation to address the conference/event theme Take photos/video with attendees and use them in your slides Attend sessions before your presentation to get usable content