S22E2 *Minisode* - Getting specific
unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays
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”Specificity” is crucial in all things consultancy marketing: Ideal client profiles, firm positioning, service design, messaging ... you name it. So, how can marketers ensure they’re being specific? Ash and Flo discuss a framework they’v found in the wild:
