S14E1 - Developing offers
unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays
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Many consultancies get stuck in a ”commodity positioning” because they’re merely selling their capability - and not a pre-structured, pre-packaged offering. In this episode, Ash and Flo discuss a process you might use to spring your firm from this trap. Care to tune in?
