S14E 3 - Driving value
unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays
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Does ”better marketing” mean ”increased value” for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io (which invests in professional services firms). Listen in to her answer, view - and tips for marketers seeking to help build true firm value here.
