Episode 145: The Business of Mobile Apps with Sean Casto

UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Fridays

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Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app.

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