BDTP. SaaS Brand Architecture with Karrie Sanderson
UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Fridays
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What makes a SaaS brand special? In this episode, we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.
