BDTP. Measuring Paid Media for SaaS with Barbara Galiza
UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Fridays
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How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.
