BDTP. Email Deliverability with Lauren Meyer
UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Fridays
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Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.
