Supermarket Strategies

Why shouldn't we choose a wine for its label? And what are "heuristics"? We all know there are techniques supermarkets use to get us spending money so this episode we take a deep dive into "loss-leading products" and the "compromise effect". Marketing professor and ''professional people watcher'', Ekant Veer, explains what it all means and teaches Katy how to buy a jar of artichoke hearts.Go to this episode on rnz.co.nz for more details