Embrace Authentic Marketing

For so many of us, marketing can feel like the trickiest part of being a freelancer. How do you sell your services in a way that feels authentic? How do you even get in touch with what is authentic? How can you make yourself stand out in a sea of people who are offering the same things? In this episode, we dive into those marketing questions with freelancer Emma Diehl.  After Jenni and Emma met for their coaching session, Emma totally revamped her bio -- and we love it. Here's the new version: Emma Diehl is a writer and editor specializing in finance, tech, and real estate content. Her specialty is mastering tricky topics (stuff like tax returns, AI, and home inspections) in a way that makes it easy for everyone to understand. When she's not combing through technical documents and research, she's fermenting stuff in her kitchen, learning to skateboard, and curating a pop culture recommendation newsletter. You can find her on Twitter and can read more about her work at https://www.emmadiehl.com/. In this episode, Emma and Jenni spent a long time discussing how to bring your authentic self into your business (including your weird quirks). Emma ended up feeling hugely relieved: She didn't have to be anyone else; she was enough. They also talked about the benefits of adding play into our daily lives, so that your inner-child mindset can trickle into your business.  If you want to dig into marketing alongside Emma, you can download the market yourself booster pack or join our Patreon program for free worksheets. This week, one worksheet walks you through revamping your website, and another is focused on journaling about why you’re a unique person and worker. The third worksheet is an exercise that comes from the book The Artist’s Way, and it’s focused on making time for play through an artist’s date.  You can also sign up for the TWC online course on business planning here; we think it's been useful for just about everyone who's enrolled so far, whether they're new or experienced freelancers.