Ep. 58 - Stewart Gauld
The Wolf of Queen Street - A podcast by Lawrence Lotze
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Stewart Gauld is the founder and director of Syndeo Media a digital consultancy based in Tauranga, New Zealand. 'SYNDEO' means 'CONNECT' in Greek and that is what they help businesses achieve. They do this by helping local businesses connect to customers, clients, fans and subscribers through the use of what the internet has to offer in the 21st Century. They want to help local business THRIVE online, through the use of Social media solutions, Digital marketing, Website development and unique Graphic designs. This is the destination for everything you need to OPTIMISE your business online. 6 Key discussion points for this episode. • 00:00 Start of the show • 04:50 What do people need to know before getting started with YouTube? • 09:30 Understanding what your audience wants • 11:00 How do people search? • 16:00 Compounding views and the effect on your channel • 17:45 The importance on the thumbnail • 22:25 How to grow subscribers?
