The Most Important Question to Ask Before Starting Your Entrepreneurial Journey.
The Way Out - A podcast by Andrew Logan - Mondays

Hypothetical question; You're about to start a restaurant. What is THE SINGLE MOST important factor in your success? Is it: Great food? Good prices? Award winning chefs? First class service? Amazing location? Ambience? Answer - none of these. It's something completely different. And it's the single most important thing to ask BEFORE you start your entrepreneurial journey.