Launching Your Business in a New Country
The Way Out - A podcast by Andrew Logan - Mondays
New country openings are an exciting time in your business. A whole new market of people who haven't (yet) heard about your products or company. And it can be very tempting to jump on a plane and spend a week prospecting every single person you meet. But if you want to get better results, and a much better return on investment, there's a far better way to approach new openings.
