What we get wrong about China & the Chinese consumer
The Voice of Retail - A podcast by Michael LeBlanc - Fridays
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When brands are preparing to enter Chinese markets, Ashley Dudarenok tells them to “assume nothing.” Ashley, the founder of China-based social media marketing firms Alarice and ChoZan, reminds companies to not underestimate the complexity of the nation’s market. When it comes to reaching consumers in China, she suggests that foreign KPI’s, benchmarks and even best-selling product lines are left behind.
