Understanding the new consumer landscape in Canada

In this episode, I welcome back to the podcast Michele Sexsmith, Senior Vice President and Practice Leader, Retail, Real Estate and Entertainment Sectors, Environics Analytics.  We catch up after a tumultuous year in retail that has shaken up where and how consumers shop, and how retailers see their future and how through updated segmentation, mobile data and geo-fencing, Michele is helping retailers understand the new competitive realities of the COVID era.  Next, we talk about their all-new VaccineInsights Data, which overlays attitudes around the vaccines on top of their consumer and geographic segmentation better to understand hesitancy and possible trouble spots and solutions.