The Myth of Experience

The Voice of Retail - A podcast by Michael LeBlanc - Fridays

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In this episode, I’m in Istanbul talking with Emre Soyer, author of his new book, The Myth of Experience. Armed with a Ph.D. in behavioural science and founder of the SOYER Decision Advisory to help people and organizations make better decisions. In a wide-ranging and fascinating interview, Emre turns the conventional thinking of what we learn from experience on its head - it turns out, experience may not be the best teacher…

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