The 2022 Gustavson Brand Trust Index and What It Reveals About the Post-COVID era with Saul Klein, Dean, University of Victoria Business School

My guest on this episode is Dr. Saul Klein, Dean of the University of Victoria Gustavson business school. Saul takes us through the eighth annual 2022 Gustavson Brand Trust Index in a fascinating interview that merges research and decades of thoughtful analysis. The index reveals that Canadian consumers are more distrusting of dominant technology brands than ever before, and reveals the top performers in the Canadian retail landscape and what powerful attributes drive categories of retail and retail brands to the top of the list.