Surprising Insights into the pandemic consumer and the Boomerang effect on loyalty

The COVID era has offered the unique opportunity to reflect on what motivates consumers every-day decisions. Whether we’re creatures of habit or hungry for novelty, the pandemic has been a foil to some of our most staunch consumer behaviours - and companies like The Verde Group have been keeping a close watch. We’re no longer discussing “if” but rather “how” the pandemic ha influenced the consumer-retailer relationship.