Speaker Spotlight | Helen Nightingale, VP eCommerce Draper James
The Voice of Retail - A podcast by Michael LeBlanc - Fridays
Categories:
In this episode I meet Helen Nightingale, Vice President of Ecommerce at Draper James. If you haven’t heard of Draper James, it’s a six plus year old online retailer that is actor Reese Witherspoon retail concept with both stores and a thriving online business. Helen shares insights around the foundations of the business, and how they are using SMS texting to drive results.
