Simons new CEO Bernard Leblanc on modern retail and leading an iconic Canadian retailer

Simons was founded in 1840 by John Simons in Quebec City. It is Canada's oldest private family business, with 15 Simons stores, nine in Quebec, including its head office in Quebec City, three in Alberta, one in British Columbia, and two in Ontario. My guest in this exclusive interview is Simon's new CEO, Bernard Leblanc. After launching his business career at Simons, then a stint abroad, Bernard came back to Quebec City, assuming several key roles until ultimately being offered the leadership of this iconic Canadian retailer.