Seeing Opportunity: Specsavers Talks Canadian Eyeware Vision

UK-based eyewear brand, Specsavers, has kicked off a $10 million investment in Canadian marketing alongside a roadmap to opening 200 stores across the country. Today on The Voice of Retail, grab your reading glasses for this close-up look at Specsavers’ strategy to enter the Canadian market. I sit down with the company’s General Manager & Executive Vice President, Bill Moir to talk about the big news.