Northern Reflections’ President Lalonnie Biggar is making big moves with this iconic Canadian retailer

Lalonnie Biggar is a veteran merchant with a depth of experience in department and specialty stores. As president of Northern Reflections, she has big ambitions for this iconic Canadian retailer. After leading Northern Reflections through the COVID era and out the other side, Lalonnie is preparing the organization for success and growth with new ownership and a fresh vision. We talk merchandising and assortment opportunities, the critical role of eCommerce, and explore her level of confidence in regional shopping malls as the place for her brand to live.