Nicola Kilner, CEO of beauty brand/retailer Deciem (The Abnormal Beauty Company) is joined by Byran Pearson, former CEO Loyalty One/Airmiles on "Jump Ball" customer strategies
The Voice of Retail - A podcast by Michael LeBlanc - Fridays
Categories:
On this episode recorded live from London England Nicola Kilner CEO of Deciem - the umbrella beauty company that houses a fleet of customer loved beauty brands and retail stores, more commonly known as the Toronto headquartered Abnormal Beauty Company. We talk about how they maintain their pace of innovation, create wildly loyal brand advocates and how the resilience that is part of their brand is helping them through the COVID-19 crisis. Next the one and only Bryan Pearson, former CEO Loyalty One/Airmiles, is back, and back on the podcast to talk about loyalty trends pre-COVID-19 and the changing face of loyalty in the COVID-19 era and beyond, picking winners and losers, and his “jump-ball” moment on loyalty programs and customer behaviours and habits.
