Navigating Transparency in Sustainability Goals with icebreaker's Alicia Chin, Director of Sustainability at VF Corporation

Meet Alicia Chin, Director of Sustainability and Social Impact at VF Corporation, who discusses activewear brand and retailer icebreaker's open admission of falling short in their 100% plastic-free ambition. We delve into the challenges, the progress made, and how their transparency sets a precedent for retail industry-wide sustainability efforts. Hear about icebreaker's innovative approaches and their pledge to ongoing improvement in this episode that is perfect for the times.