Meet Marcus Collins, author of For The Culture: The Power Behind What We Buy, What We Do and Who We Want To Be
The Voice of Retail - A podcast by Michael LeBlanc - Fridays
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Meet Marcus Collins, the architect of some of the most famous ad campaigns of the last decade, who argues that culture is the most powerful vehicle for influencing behaviour in his new book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be"
