Lessons in consumer trust, relationship-building and results

From a kitchen lab start-up in a blender to a fully-fledged direct-to-consumer internationally respected beauty brand, Isomers Skin Care is a great example of a resilient and responsive independent brand and DTC retailer. In this episode of The Voice of Retail, Manuela and I catch up and talk about the origin story and core values of the company, reflects on lessons learned as an entrepreneur and talks about what it’s like for a breakthrough Canadian brand to enter the social media space.