John Hazen, Boot Barn Chief Digital Officer, Finds The Right Fit With Stores & E-Commerce: Best of Conversations with CommerceNext
The Voice of Retail - A podcast by Michael LeBlanc - Fridays
Categories:
On this episode, a pickup from my popular Conversations with Commerce Next podcast, meet John Hazen, the Montreal-born Chief Digital Officer at Boot Barn, a U.S. west-coast-based specialty store retail powerhouse. John describes his journey to working within a retail first brand and appreciating the cultural differences in any organization to be truly successful. Next, John talks about his deep attachment to ensuring a seamless shopping experience for his customers and the journey at Boot Barn to keep the focus and understand the power of their stores and the force multiplier that a well-architected digital strategy must become.
