Is Your Omnichannel Strategy Helping Or Hindering Your Success?

Award wining senior agency leader and strategic digital marketer with one of Canada’s premier global digital agencies, Nasser Sahlool, Vice President of Client strategy at DAC group takes us through his observations of consumer behaviour, purpose and retail response and reaction to the COVID era. Nasser also takes us through their latest collaboration with Forrester group looking at the state of omnichannel and what retailers need to be thinking about today so they can meet and exceed their customer’s demands tomorrow