Forrester Vice President & Principal Analyst Rick Parrish on the new 2019 Canadian CX Index report, and CX guru Tara O'Doherty

Welcome to the Voice of Retail for the week of August 5, 2019 I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada. The feature spotlight for this episode is CX, Customer Experience. We kick it off with an exclusive interview with Rick Parrish, Vice President and Principal Analyst from Forrester who joins me to discuss his latest Canadian CX Index report. This report, covering 161 brands across 14 industries including retail with Forrester talk to over 62,000 Canadian consumers. Next I’m joined by Customer Experience guru Tara O’Doherty who takes us along for an insiders view of CX as she talks about her experiences working in Canada and around the world with companies as they try to master the Zen of CX with a few wins, ties and fails along the way.