Finding The Right Fit: Saxx Underwear CEO Wendy Bennison on Retail Done Right

With over a decade of success and a loyal fanbase in their pouch, this Canadian menswear staple brand is disrupting the North American men’s underwear space. Today on The Voice of Retail we’re going to strip back the layers of Saxx Underwear’s retail strategy with their CEO Wendy Bennison. As a seasoned retail executive with senior leadership roles at Roots and Marks, plus industry leadership on the RCC Board of Directors, Wendy offers a wealth of insight on Saxx’s integrated channel network strategy and the retail industry at large.